Pricing
Three free to start.
Then pay per report.
No 15-per-month cap. No 60-pooled-across-seats math. Sign a report, pay for a report. Pro pays for itself after the seventh one.
Pay-as-you-go
No subscription. Pay only for reports you sign.
- First 3 reports free — no credit card
- Full 5-agent team · every residential form
- MLS via your subscription
- 30-day cloud retention · export anytime
- 1 seat
Pro
Pays for itself at 7 reports / month.
- Everything in Pay-as-you-go
- $14 off every report vs. PAYG
- 7-year cloud retention — USPAP handled for you
- Searchable archive · one-click revisions
- Priority marketplace consideration
- Email support · 1-business-day SLA
Firm
Multi-seat shops. 3-seat minimum.
- Everything in Pro
- Cheapest per-report rate
- Team admin · SSO · shared workfile library
- Centralized billing · usage dashboard
- Priority marketplace orders
- Dedicated CSM · same-day support
Included on every plan
No tier has an artificial ceiling on capability.
- Full 5-agent team
- Every residential form · UAD 3.6 ready
- MLS via your subscription
- Audit trail with source citations
- Voice-to-field transcription
- Legacy report converter (free)
- One-click workfile export, anytime
- Marketplace access
At a glance
Pay-as-you-go vs. Pro vs. Firm
| Starter | Pro | Firm | |
|---|---|---|---|
| Monthly base | $0 | $99 | $89 / seat |
| Per signed report | $29 | $15 | $12 |
| Free trial reports | 3 | 3 | — |
| Seats | 1 | 1 | 3 minimum |
| Cloud retention | 30 days | 7 years | 7 years |
| Searchable archive | Yes | Yes, team-wide | |
| Marketplace | Yes | Priority eligible | Priority |
| Team admin / SSO | Yes | ||
| Support SLA | Community | 1 business day | Same day + CSM |
Order Originators & AMCs — custom pricing.
Volume-based rates, white-label options, and direct integrations. Most quotes land inside a week.
Order Originator
Volume pricing for banks, wholesale lenders, credit unions, law firms, accounting firms, government offices, and businesses.
- Unlimited orders · per-report fee structure
- Visibility dashboard + LOS integrations
- Dedicated SLA · 24/7 support
- Procurement & security review ready
AMC / Platform
White-label ValueSwell under your AMC brand and panel.
- Your domain, your brand, your contracts
- Panel migration + VMS integrations
- Overflow capacity from our marketplace
- Revenue share available
Common questions
Any signed, delivered report built on ValueSwell — URAR 1004, Condo 1073, 1025, 2055, FHA, VA, narrative. Drafts don’t count. Revisions on the same signed report (within 90 days) are free.
Three free signed reports per verified appraiser license — not per account. We tie free reports to your state license number, so you get a real trial, not a recurring loophole.
Pay-as-you-go is $29/report. Pro is $99/mo + $15/report, so you save $14 per report. Pro pays for itself at 7 reports/month — most independents cross that in week one.
Pay-as-you-go keeps your videos, photos, and workfiles in the cloud for 30 days — export anytime with a one-click ZIP. Pro and Firm keep everything for 7 years with a searchable archive, so USPAP 5-year workfile retention is handled for you and any old report is one click away for revisions.
The marketplace is included on every tier. The 12% platform fee comes out of the order originator’s fee, not your subscription — marketplace earnings are separate from plan pricing.
No. The converter is free on every tier. Converted files don’t count as reports, so PAYG users can convert freely without using their 3 free reports.
You’re on custom pricing. Volume-based per-report rates, white-label options, LOS/VMS integrations. Most quotes land inside a week.
Yes. PAYG has no commitment — stop using it and you stop being billed. Pro and Firm cancel at the end of the cycle. When you leave, your full workfile archive exports in one click — we don’t hold your data hostage.